HORA PICO
- Client
- Canal Anillo
- Year
- 2025
- Role
- Title design and animation
- Disciplines
- Motion, Title design
Outcome
The loop ran before all six episodes and became the channel’s most reused asset of the year: it now plays on the platform screens at Pantitlán during the fare announcements.

The brief
Lucía Ferrán’s six-part documentary follows one hour, 7:00 to 8:00 in the morning, at six stations. Canal Anillo needed a title that could run on air and sit at the top of the streaming page without becoming wallpaper by the third episode.
Lucía’s note was one line: it should feel like being carried along by people you can’t see.
The constraint
The channel’s break format allows eight seconds. The streaming page plays it on a loop with the sound off, so the last frame had to cut cleanly to the first, and it had to make sense from any point somebody happened to look up.
There was no budget for a 3D or compositing pipeline, and one person to do the work in three weeks.


The decisions
Four scenes on a hard beat, two seconds each, no easing between them. The hour reads as a timetable rather than a story, and the cuts land with the train doors in the sound design.
I wrote the whole thing as one function of time and rendered each frame as two separate plates, pushed through a press simulation that shifts registration on every frame. At twelve frames per second the image boils the way a flipbook of riso prints would.
The letters of HORA share a fixed line, so as one widens its neighbours narrow. People in a carriage do the same.

I asked for an opener. I got the thing we cut the whole show to.
- 8 s
- loop length
- 96
- frames
- 2
- plates per frame
- 3
- weeks, start to delivery

Credits
- Director
- Lucía Ferrán
- Title design and animation
- Juno Reyes
- Sound
- Maru Quintero
- Commissioning editor
- Tomás Arriaga, Canal Anillo